As millions of Americans wake up to gifts that don’t quite fit, both literally and figuratively, new research reveals a costly pattern in consumer behavior that’s particularly relevant during the post-holiday rush.
A new study from CardRates.com 3 in 4 consumers are leaving money on the table due to complicated return policies, with each person losing an average of $78 on unreturned items.
With 45% of Americans planning to return 1-3 holiday gifts this season, these insights are especially timely for post-holiday coverage.
- 72% of consumers plan to process their holiday returns in January 2025
- 89% believe retailers should extend return windows during and after holidays
- 71% avoid shopping at stores that charge for mailed returns
While nearly half of Americans (46%) feel guilty about returning gifts from loved ones, the overwhelming majority (88%) say they would shop more with retailers offering hassle-free, label-free return options.
With the average American making nine returns per year and spending $51 on return shipping alone, these findings underscore a growing disconnect between consumer needs and retail return policies during the busiest return season of the year. Take a look at the full report and let me know if you have any questions!
