Overall tourism up, but hotel stays down in January

- David Bell Graph/Gila Valley Central

PHOENIX — Hotel stays across the state were down in January.

That’s according to data released Tuesday by the Arizona Office of Tourism.

Hotel sales dropped 4.8 percent, to $485.9 million, from the same time last year.

But while hotel stays were down, overall tourism climbed slightly. Bolstered by a 20.4 percent increase in amusement sales — equating to $181 million — overall tourism-related sales increased 0.5 percent in January over the same time in 2023.

Restaurants and bars reported $1.8 billion in sales, up 1.3 percent, while retail sales increased 0.3 percent, to $8.1 billion.

Hotels stays are charged 5.5 percent in taxes that are used to support tourism efforts in the state, while the other sectors — restaurants and bars, retail and amusements — combine for another 5.6 percent in taxes.

The result is an estimated $99.6 million in tourism taxes collected in January, down 0.7 percent from the same time last year.

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