Spooktacular Insights: Discover America’s Top Halloween States & Costume Trends!

Halloween is the season for spooky thrills and chills, but the level of excitement can vary dramatically depending on where you live. Arizona ranks numbe

Since online searches continue to be the primary sources of Halloween inspiration, Storage Cafe has taken a digital dive into Google to uncover the places where you’re most likely to find eerie company this holiday season. The group has researched more than 1,500 Halloween-related terms – encompassing everything from costumes and decorations to candy – to gauge the popularity of the holiday in each state.

In 2023, it’s Barbie’s year as the pink fervor spreads all across the country, except in one state.

Here are our top findings:

  • Topping the charts with over 108 Halloween-related searches per 1,000 residents in the past three months, Washington, D.C. is leading the Halloween charge. Locals’ interests range from “how to get into the Halloween spirit” to “Halloween costume ideas” and “scary skeletons.”
  • Following closely behind is California with 101 searches per 1,000 residents. “Horror nights” are what drive Californians’ enthusiasm, bested only by trending costume ideas.
  • Family-focused Utah claims the third spot with 100 searches per 1,000 residents. Utah, in fact, boasts the highest proportion of children in the local population, fueling an enthusiasm for the holiday that’s hard to rival. Costumes, decorations, and ideas about how to get in the Halloween spirit are driving searches in Utah.

But that’s not all. Storage Cafe delved even deeper, revealing each state’s top Halloween costume – and the least popular ones. From Barbie and Harley Queen to Wednesday Addams and Spider-Man, discover the popular choices that dominate Halloween festivities. If you want to be the maverick of the crowds on Halloween you can dress up as Top Gun’s iconic character.

In Arizona, the most popular costume searches were:

  1. Barbie
  2. Spiderman
  3. Wednesday Addams/Catwoman
  4. Pirate/Mario
  5. Dinosaur/Clown/Ken

Check the results of the extensive analysis here: https://www.storagecafe.com/blog/best-places-for-halloween/

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