CHANDLER — Swire Coca-Cola, which serves Graham and Greenlee counties, announced Tuesday it has entered into a five-year agreement to be the exclusive beverage provider for Radford Racing School, located in Chandler.
“As the local bottler, we are excited to partner with Radford Racing School, a local business with a nationwide reach,” said Swire Coca-Cola’s Scott Walter, vice president Field Sales, South Region. “We believe in refreshing the communities we call home and partnerships like this are one of the many ways we do that. We’re excited to be a part of the motorsports community.”
Founded in 1968, the Radford Racing School is the only purpose-built driver training facility for performance enthusiasts and the largest driver training center of its kind in the world. It is also the official high-performance driving school of Dodge SRT.
In addition to serving as the official beverage of the school, Swire Coca-Cola and Radford Racing School will collaborate on co-marketing programs that help extend their reach to key auto enthusiast and motorsports audiences.