Sonsray, a leading distributor of construction, agriculture, and transportation equipment, proudly announces its acquisition of the Goodman AG Group, a trusted name in agricultural equipment sales and service across New Mexico, Texas, and Arizona. This strategic acquisition significantly strengthens Sonsray’s footprint in the Southwest region while enhancing its ability to serve the agricultural community with best-in-class products and services.
“This acquisition marks an exciting chapter for Sonsray as we expand our operations into three key agricultural states,” said Matthew Hoelscher, Founder and CEO of Sonsray. “Goodman AG has built a stellar reputation for customer service and expertise. We are committed to preserving their legacy while bringing our industry-leading solutions and resources to farmers and ranchers in the Southwest.”
Goodman AG Group’s portfolio, which includes leading agricultural brands such as Case IH and Kubota (Las Cruces, NM), will now integrate into Sonsray Machinery’s extensive offerings. Customers can expect an expanded range of equipment, enhanced service capabilities, and a seamless transition to Sonsray’s innovative customer experience initiatives.
With the addition of Goodman AG Group’s locations, Sonsray now operates in over 40 locations across the Western United States and the East Coast, providing superior equipment solutions for the construction and agricultural and transportation industries. This acquisition underscores Sonsray’s mission to empower its customers with reliable machinery, unmatched service, and ongoing innovation.
Sonsray Machinery is dedicated to maintaining the high standards set by Goodman AG Group while introducing enhanced tools, such as Sonsray Signature Service offerings, streamlined parts delivery systems, and increased access to training and support. Customers in New Mexico, Texas, and Arizona will benefit from expanded resources and the company’s deep commitment to building lasting partnerships within the agricultural community.
Sonsray Machinery is the largest distributor of CASE Construction and CASE IH Agriculture equipment and Thermo King transport temperature control systems, in the western United States and the East Coast. Known for its customer-first approach, Sonsray offers sales, service, rentals, and parts for construction, agriculture, and transportation industries, along with tailored financing solutions.
Goodman AG Group has been a cornerstone of the agricultural industry in the Southwest for over two decades, providing top-quality equipment and services that farmers and ranchers have relied on to grow their businesses.
